GEOFF MCFETRIDGE

For this project, we were to research modern designers and create a brochure based on their work to share information about them. Geoff Mcfetridge is a multimedia artist and designer based in Los Angeles. His work inspired me to create the designs you see here. The brochure consists of early life, career info, skate culture influence, collaborations, accomplishments, his style, and his famous works. 

I included pieces from his famous work to tie into the design. I wanted to make sure I included a variety of pieces to capture all of Mcfetridge’s unique work and style. His work is very playful and fun so I enjoyed messing around with design and typography to create this unique piece.